One workflow from capture to publish
Positioning, capturing, processing, and publishing happen in Orbitvu Station - one automated photography workflow instead of stitching together separate tools for each step.
Orbitvu Station: The product photography automation software
Orbitvu Station is content capture software for products - standalone or with Orbitvu compact photo studios. It positions, lights, captures, processes, and publishes; AI assists, but the final choice is yours. Capture stills, spins, videos, weight, and label data for e-comm, marketing, ERP, and logistics.
The benefits
The benefits of Orbitvu Station product photography automation software
AI-assisted
AI is present from the capture stage, speeding up delivery of true-to-reality content without replacing your judgment. The final choice stays yours - AI assists you along the way.
Built for scale
Template-based capture means every piece of content you create looks consistent, whether you're shooting ten products a day or ten thousand.
For any studio
Orbitvu Station is the control layer for every Orbitvu automated studio - and runs just as well standalone, with any traditional studio.
One software, three stages
Starts with your camera, grows with your needs
From a standalone camera workflow to a fully automated compact studio: Orbitvu Station runs the same workflow in every setup.
Entry
Ready to go with any Canon camera
Camera control, automated post-production, and AI where it counts.
Extended
Expand with flash lighting and Orbitvu equipment
Add broncolor Siros flashes as well as motorized turntables and camera equipment from Orbitvu Smart Photo Studio.
Fully automated
Fully automated with Orbitvu compact studios
One system controls the camera, lighting, and studio, from capture to finished image.
Try out the software yourself and discover how it can help your business
You already know which solution is best for your business?
Get an offerNot sure which Orbitvu solution fits your business needs best?
Book a Free DemoTemplate-based end-to-end workflow
The features of Orbitvu Station
Template-based end-to-end workflow
Create a perfect still image, still sequence or video and save it as a template for repeatable work. Keep a database of templates for different products, lighting styles and post-production settings. Use publish profiles to output to multiple locations at once.
Capture stills, video and product data
Product images, 360° spins, product video, physical measurements, label scanned metadata (using AI OCR tool) - captured and processed in the same workflow.
Camera tethering software - up to 5 Canon cameras
Tether up to 5 Canon cameras from one workflow. Full remote control for stills and video, live view preview with position overlays, focus helpers, and automatic exposure. Super Focus (focus stacking) capture and processing runs in the cycle.
Lighting control
Adjust lighting in any of Orbitvu compact photo studios. The AI Photo Assistant helps you find the optimal lighting setup for your specific type of product. Combine multiple broncolor Siros strobes into a virtual studio and control them wirelessly, just like any Orbitvu studio. Save lighting setup within capture templates.
Post-production and retouching
Once a shot is captured, Orbitvu Station removes the background (using IQ Mask or AI Mask technology), keeps natural shadow, and applies post-production tools automatically according to the selected template. Retouch the image manually or automatically with generative AI.
before
after
Publication profiles
Publish to multiple locations at once, while images are automatically cropped, scaled, and the product in the image is aligned. Output to local disc storage or to the cloud. Orbitvu connects with Shopify, Magento, Shopware, and WooCommerce, as well as Amazon S3, Azure, and Google Storage, allowing connecting any cloud system.
Open architecture
Integrate with custom workflows via API or external JavaScript actions. Apply your own post-production tools, or publish to your dedicated cloud service. Comes with connectors to Capture One, Creative Force and more.
Metadata
Add custom product attributes, let AI read your product data (AI OCR), and fill them out for you. Output metadata alongside visuals.
Try our AI features
Start the free trial of Orbitvu Station software and discover all the capabilities of AI-assisted photography. Start the trial
Orbitvu Station workflow
A real product has to convince someone - a shopper on a product page, a QA reviewer checking it against spec, a visitor exploring a collection online. Orbitvu Station keeps new content moving on your schedule, not a studio's - the same automation software running as one integrated system.
Step 1
Manage your product session
Create product sessions, import worklists from datasheets, manage custom attributes, and batch publish all content at once. Product sessions can be created on a capture workstation and moved to a post-production one when your workflow requires it.
Step 2
Automatically capture your products
Scan the barcode, place the product inside your Orbitvu device, choose your favorite template, or let AI Photo Assistant suggest the best lighting and camera settings, and capture images, 360° spins, and videos.
Step 3
Remove the background at capture
IQ Mask removes the background the moment the shot is taken, using a second exposure. Alternatively, AI Mask can do the same with a single image. The natural shadow stays intact, and transparent product holders are detected and removed automatically.
Step 4
Fine-tune your images and create variants
Adjust exposure, color, and cropping with local editing tools and save the settings as a template for consistency. Apply one correction to any number of images at once, pixel-precise up to your camera's original resolution. Enhance images with automatic AI tools.
Step 5
Batch publish to various locations
Choose one or more publishing profiles to send files to e-commerce, web, or ERP destinations at once - including directly to your online shop through an Orbitvu plugin. Images are automatically cropped, aligned, scaled, and saved in the exact format each destination needs.
Try out the software yourself and discover how it can help your business
You already know which solution is best for your business?
Get an offerNot sure which Orbitvu solution fits your business needs best?
Book a Free DemoLearn more about our other software solutions
Orbitvu Cloud
Orbitvu Cloud is a SaaS cloud platform for managing, sharing, and distributing your product content across channels. It allows you to easily create product tours that combine high-quality 360-degree spins with hotspots, images, and videos.
Go to Orbitvu Cloud
Orbitvu integrations
Orbitvu Station connects to the systems you already run. Publish stills and 360 spins straight to your e-shop - Shopify, Shopware, Magento, PrestaShop, or WooCommerce - matched to the right product by SKU, with no manual uploads. Send finished files to your own cloud storage, or route them through workflow partners like Capture One, Bright River, and Creative Force.
Learn more about Orbitvu pluginsFAQ
Frequently asked questions
Yes. Station runs standalone with a Canon camera - camera control, automatic post-production, and AI features all work on their own. Add broncolor Siros flash and Smart Studio hardware, or a full Orbitvu compact studio, whenever you want more of the process automated.
Up to five Canon cameras from a single Orbitvu Station session, each with full remote control for stills and video, live view, and focus helpers.
Custom attributes and label data read by AI OCR travel with every image as structured metadata.
Yes, natively. Orbitvu Station sets broncolor Siros 400 S and 800 S power and modelling light wirelessly, through the same interface as your camera and turntable, and saves the setup into your capture templates.
Shopify and Shopware through cloud-hosted plugins, and Magento, PrestaShop, and WooCommerce through self-hosted ones - all matched to your product by SKU. Beyond e-commerce, Station also sends files straight to Amazon S3, Azure, or Google Cloud Storage, and connects to workflow partners like Capture One, Bright River, and Creative Force.
Windows 10 or 11 (64-bit) or macOS 13 to 26, with at least four cores and 8 GB of memory - six cores and 16 GB recommended. Live view and tethering run over USB only; there's no wireless option.